As per InternetWorldStats estimates as of April 30, 2019, over 4 billion people use the internet. The large number of users must be the best reason why business companies are making use of the internet to advance their platforms. According to the same statistics, the percentage of users by language is topped by English with approximately 25% while the remaining ¾ use other languages. It truly makes sense that a business may not, after all, be able to win the whole internet community or at least a large portion of it by using only one language, even English.
Translating the content of your website and promotional materials may be the best way to access more internet users. Hiring the services of a translation agency or employees with excellent knowledge of other languages will surely help business companies with their goals of making their global presence be felt by more internet users.
When a business company can translate all of its promotional materials like its website and social media announcements, there are enormous advantages that will come along for sure because of these reasons.
More People Will Understand You
You may have the best website with appealing features such as top-notch graphics and layout. But will someone care if he does not understand the content? The same is true with advertisements and blogs. If they do not have translated subtitles and voice over, your message may just go to waste.
Promotional devices are meant to convince potential customers. You may never convince clients to buy your products or services when they do not understand you.
Can Reach Your Target Market Effectively
Next to English, the other languages with the most number of internet users are Chinese, Spanish, and Arabic. Identifying your market and reaching out to them will truly be more effective when you use their native tongue. For sure, you will not fail to achieve your goal for growth and global expansion with an exceptional language translator. Consider this as one of your strategies, and your business will go far and wide.
Before you can attain the loyalty of your followers or customers, you have to make them trust you. From there, stay connected as much as possible. This will establish a lasting relationship that will benefit your business in the long run.
It is definitely easier to build trust when you try to be like them. Using the same language can be the most efficient starting point in creating a loyal base of supporters.